The Broadway League have just released their annual theatre statistic reports, which we always find so incredibly fascinating!
- In the 2014–2015 season, there were a record breaking 13.1 million admissions to Broadway shows. Approximately two-thirds of those were made by tourists: 49% from the United States (but outside New York City and its suburbs) and 18% from other countries.
- Sixty-eight percent of the audiences were female.
- The average age of the Broadway theatregoer was 44 years.
- Almost eighty percent of all tickets were purchased by Caucasian theatregoers.
- Of theatregoers over 25 years old, 78% had completed college and 39% had earned a graduate degree.
- The average Broadway theatregoer reported attending 4 shows in the previous 12 months. The group of devoted fans who attended 15 or more performances comprised less than 5.6% of the audience, but accounted for 32% of all tickets (4.2 million admissions).
- Playgoers tended to be more frequent theatregoers than musical attendees. The typical straight-play attendee saw eight shows in the past year; the musical attendee, four.
- For musical attendees, personal recommendation was the most influential factor in show selection. Playgoers cited a specific performer as the greatest lure.
- The most popular sources for theatre information were Broadway.com, Ticketmaster.com, and the New York Times.
- Over one-half of the respondents said they purchased their tickets online.
- The average reported date of ticket purchase for a Broadway show was 36 days before the performance.