This being Thanksgiving week, we are thinking about thanks in the theatre world.
We always felt that the theatre would suffer—and perhaps come to an end—because it is not a mass-production enterprise. Therefore, it cannot equal automobiles, electric lights, and all sorts of items in our daily lives that are mass-produced by machines.
We have previously told you that in 1943, when we brought Oklahoma! to Broadway, Orchestra tickets were $5.75 each, the equivalent to $81.53 today. Since currently Broadway musical tickets are averaging $125.00, it is clear that ticket prices have gone up faster than inflation—although only somewhat faster!
The good news is that all 40 Broadway theatres currently have plays running or will be opening new plays this Spring. This make us very happy because the fact that plays are not mass-produced has not yet ended the theatre!
We are happy and giving thanks this week to all of those who work hard to make the theatre the success that it continues to be!
Best regards and Happy Thanksgiving!
Philip and Marilyn