Tag Archives: producing

What’s In A Name?

Dear Friends,

Today we are writing about something we think about all the time: titles of plays.

So many titles, in our opinion, are not at all helpful to a play’s success.

I remember talking with Richard Rodgers about the title Oklahoma!. While it is very recognizable now, back then it was a really bad idea to name a musical about a lonely, grim sounding state. Of course, the most obvious title would have been to leave it as the same title as the play it was based on: Green Grow The Lilacs, a romantic sounding title.

However, for legal reasons that title could not be used and believe it or not, the title Oklahoma! was about 312th on the list of possibilities.

At any rate, it is so easy to think of titles that would intrigue us into going to see the play of that title.

So we urge you to look at the theatre directory of New York Times and have your thoughts about the titles you see there. Some are very good, others not so much. Which ones catch your eye and makes you want to see them and which ones make you want to stay far, far away?

Regards,
Philip & Marilyn Langner

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Prince of Broadway

Dear Friends,

Merry Christmas and Happy New Year!

Today we received a check from Fiddler on the Roof, one of many hit plays produced by famed Broadway producer, Harold Prince.

We invested in Fiddler in 1964 and to date, it has earned profits of more than $15 million over the last 50 years!  Our profits are more than 30 times our initial investment over this time period!

Every check that we receive makes us very happy—and we strongly urge you to consider play investing as a way to expand your theatre pleasure.  While there are risks and certainly no guarantees for a hit, we feel that investing in plays and musicals is a great way to support the arts and your community and is very much an enjoyable investment when you pick a hit!

If you would like to learn more about play investing, we suggest that you contact The Broadway League—the governing body of Broadway plays.

The other thing that came to mind when we received our check is that Harold Prince is now producing a new play on Broadway—Prince of Broadway, which is a tribute to his glorious 60 year career.  Prince of Broadway is set to open in August 2017 and it “examines the circumstances and fortune, both good and bad, that led him to creating some of the most beloved theater of all time.”

In addition to Fiddler on the Roof, some of Harold’s many productions include:

Damn Yankees

West Side Story

A Funny Thing Happened on the Way to the Forum

Sweeney Todd

Evita

The Phantom of the Opera

Cabaret

Follies

A Little Night Music

Show Boat

hal-prince

WOW!

We are sure that Prince will be an event to remember and cannot wait to see it!

Happy New Year and Happy Theatre!

Philip and Marilyn Langner

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Broadway Hit!

This picture is every producer’s dream—lots of people scurrying to buy tickets!  In fact, when Oklahoma! opened in 1943, we had to hire a full time policeman to handle the crowds (a rare expense a producer doesn’t mind paying!).

majority

At any rate, this picture of the line out front of A Majority of One in February 1959 makes us think of what a pleasure it is to have a hit play on Broadway.

Majority was written by Leonard Spigelgass and directed by Dore Schary.  Gertrude Berg plays a Jewish mother on a ship to Japan, where her son has been killed in the War.  On board the ship, she meets a Japanese business man, played by Sir Cedric Hardwicke (a lovely man!), with whom she falls in love.

We all know that only one out of four Broadway plays earns its money back, but that doesn’t seem to stop people from constantly fighting to get their plays produced.

All we can say as producers is “we’re sure this next one will be a hit!”

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