Tag Archives: ticket sales

Booming Broadway

Dear Friends,

A few days ago the New York Times had a great article about the rising price of Broadway tickets.  Since we’ve broached this subject before (click here to read), we wanted to share this article with you.

According to the article:

The Broadway season that ended on Sunday was one for the record books. Box-office grosses, which have been climbing since 2013, rose 5.5 percent, to $1.449 billion, a new high, according to figures released on Tuesday by the Broadway League, an industry trade group.

The article gives credit to a combination of factors, namely hit shows like Hamilton, who are sold out months in advance, and shows with big star power like Glen Close and Bette Milder.

One way in New York

The average ticket price is currently $109.00 and while some worry that these rising prices will scare off new theatre goers, producers assert that the higher prices are a way to recapture money going to the scalpers.

Of course, the Times points out, there are options for purchasing last minute tickets at discounted rates such as websites like TodayTix, which offers a large selection of discounted Broadway tickets for both musicals and plays (alas, not for Hamilton!). A great option for many of us who love the theatre, but don’t have a spare $500 to spend!

To read the full article, click here.

We’d love to hear your thoughts about rising prices and your favorite ways to get discounted tickets!

Best regards,
Philip & Marilyn Langner

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What A Fake!

Dear Friends,
A few days ago we read an article in the New York Times that made us shake our heads in disbelief.
We just can’t believe it!  Never in our long history of theatre have we experienced fake tickets at the box office!  Even the Times article said that “counterfeit tickets were rare.”
Well, as we mentioned at the beginning of the month, Hamilton’s popularity is sky-rocketing and–apparently indicative of their popularity–there are reports of fake tickets almost daily!
DAILY!  Wow.  This is such a surprising trend for Broadway.  Oh sure, you hear about it at sporting events and music concerts, but as we mentioned it’s not anything we’ve seen in theatre.
Imagine, as one poor guy trying to surprise his wife, spending $600 on tickets that are fake!
While on one hand it seems silly to be saying this, we would urgently like to remind you to buy your tickets from the theatre or your usual source–even if it means waiting many months to see Hamilton!
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Broadway Hit!

This picture is every producer’s dream—lots of people scurrying to buy tickets!  In fact, when Oklahoma! opened in 1943, we had to hire a full time policeman to handle the crowds (a rare expense a producer doesn’t mind paying!).


At any rate, this picture of the line out front of A Majority of One in February 1959 makes us think of what a pleasure it is to have a hit play on Broadway.

Majority was written by Leonard Spigelgass and directed by Dore Schary.  Gertrude Berg plays a Jewish mother on a ship to Japan, where her son has been killed in the War.  On board the ship, she meets a Japanese business man, played by Sir Cedric Hardwicke (a lovely man!), with whom she falls in love.

We all know that only one out of four Broadway plays earns its money back, but that doesn’t seem to stop people from constantly fighting to get their plays produced.

All we can say as producers is “we’re sure this next one will be a hit!”

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